• Welcome to L’Edition

    A storyboard enriched with substance & style. L’Edition features the spirited musings of Blue Illusion.

    Explore with us daily.

  • Learn French

    • “Je t’aime Paris” I love you Paris
  • Hot Topic

     

    11 Ways

    French Women Treat Themselves Right

    Read Now

Words And Pictures

The power of passion and pursuit. Discover Juliette Binoche’s latest feature film & WIN a double pass!

11 Ways French Women Treat Themselves Right

The French women coined the term ‘je ne sais quoi’ for a reason. Read & repeat ladies.

Discover Juliette’s French Favourites

From French bubbles to delicate fragrance, discover & WIN the Parisian star’s ultimate luxuries.

Juliette’s 3 Spring Essentials

What 3 fashion items are her ‘must-haves’ this Spring?

Her Story

This season, we invite you to discover the face of Blue Illusion, none other than the divine French star Juliette Binoche.

An Unassuming Palace

It was a lavish gift from a French king to his beloved queen. But who?

The Blue Illusion Woman

Who is our ambassador for Spring 2014? We reveal it here.

Vive La France!

It’s a wrap! We celebrated Bastille Day with a bang!

Les Jardin des Paradis

Discover a secret garden in the south of France.

Vanilla Bourbon Cherry Blueberry Pie

The perfectly indulgent way to celebrate Bastille Day.

Nathalie Lété’s Spring Bloom

Introducing the exclusive Spring Bloom floral silk scarf collection.

This Is Her Story

We celebrate this Spring with our first ambassador. We tease you with a film. Watch now.

Le Nouveau Bourgeois

That French provincial feeling. Embrace a sashay of sophisticated new classics & WIN.

A beautifully exclusive Bastille Day display.

On the cusp of Bastille Day celebrations we meet artist Emma Davies, who has partnered with Blue Illusion in spectacular style.

The Art Nouveau Allure

Art Nouveau: the sultry sister of the Impressionist Movement.

The Man with the Marvelous Imagination

Artist Alphonse Mucha create visual feasts for the eyes.

Rhubarb and Rose Petal Cake

A recipe that is as sweet as it is pretty.

Lemongrass Mint Lime Spritzers

Fancy a drink? We thought you’d never ask.

Café Le Nemours

The waiters are busy and a little cheeky. This is an iconic must-go-to Parisian destination, if not for the food.

Style Icon : Christina Hendricks

Sophisticated lady. She has a signature style like no other. We take note.

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